US Midterm Elections 2010 – Sky News
Concept work
Sky News
A selection of my Sky Projects work, 2004 – 2011
Good Morning Britain Refresh 2016
GMB is a show that is constantly evolving and keeping things fresh. Now the show had settled after it’s 2014 launch we got to work on refreshing certain core aspects. New generic backing texture inspired by the GMB studio Logo Refresh – new typeface and gradient
Good Evening Britain
A one off programme experiment. We got one of the years best viral moments. Thank you Danny Dyer!
Coronation Street at 60
A celebration of the diamond anniversary of Coronation Street, exploring the legacy of the world’s longest-running TV soap. I created the motion graphics package for this prime-time special, capturing the spirit of the show while honouring its iconic history. Green Screen Backgrounds.Produced during COVID19 lockdown
GMB COVID19 Brand
Idea Development:
This Morning Titles 2015-2024
2015 2018 2023
RTS Cambridge Convention 2019
Hosted by ITV in 2019, I created and delivered the brand identity for the Royal Television Society’s bi-annual two-day event at King’s College, Cambridge. The convention brings together leading figures from across the broadcast industry to discuss the future of media. Working closely with both ITV’s Managing Director of Daytime and the RTS, the identity…
John & Lisa’s Weekend Kitchen
Working with the ITV Daytime Commercial team, I helped create the visual identity for John & Lisa’s Weekend Kitchen, featuring professional chef John Torode and home cook Lisa Faulkner. The goal was to develop a clean, friendly look that felt right for a Saturday morning audience — avoiding the clichés that often define cookery show…
GMB Today
Brand extension for Good Morning Britain’s summertime spin-off series, featuring entertainment news, celebrity interviews and topical discussions. Logo Development
ITV Weather Relaunch
As ITV Weather prepared to move away from their dated 2D setup and adopt real-time 3D weather maps, working with the head of ITV Weather and the Met Office designed the visual overhaul of the entire graphics package. This included redesigning the on-air look and creating new map textures to support the transition to a…
This Morning Rebrand 2015
In 2015, This Morning was in search of a new visual direction. I was brought in to lead the rebrand — a project that meant a lot to me, having grown up with the show. My approach was to strip the identity back to something clean and confident, letting the content and presenters take centre…
Special Commissions
Royal Titles Piers Morgan 48 Hour turnaround from filming to transmissionDesign Lead – Laurie GriffithsGraphic Designer – David Bland
Studio Backdrops
Good Morning Britain London ViewsPhotography and footage combined This Morning Relocation to Television Centre Window Views Filmed over the seasons during good and bad weather to create a fitting realistic view from the studio. Lorraine LED Videowall Imitation Set Loose Women LED Videowall Imitation Set Daybreak British Landmarks Skyline Sky News Imitation Studio Videowall
Good Morning Britain Refresh 2023
Refreshing a show on the scale of Good Morning Britain is a major undertaking. I played a creative director, delivery and advisory role, helping to steer the project with our Senior Designer Sam Glynn. Alongside this, I contributed to asset production and helped our other Senior Designer Barnaby Marshall build the complex live graphics templates…
Loose Women Goes Green – Eden Project
To celebrate World Earth Day, Loose Women took the show to the world’s largest indoor rainforest at the Eden Project in Cornwall. I gave the brand a fresh green makeover to reflect the theme and setting — a vibrant visual refresh for a very special episode.
Laurie Griffiths 