I’m Lead Tech Creative & Design at MultiStory Media, working at the intersection of creative, design, technology and production. I lead and line manage our graphics and editing teams while remaining hands-on creatively, developing brands, programme identities, motion graphics, studio visuals and the systems that bring them to air.
A big part of my role is making creative ideas possible. Working across ITV Daytime, Peston, the Oscars and other MultiStory productions, I help shape how we use our predominantly LED studio facilities, while also enabling other programme makers to take advantage of the technology and creative possibilities they offer.
My background is firmly rooted in broadcast design and art direction. I began my career at ITV Central before moving to Sky News, working at the sharp end of live television and contributing to two major channel rebrands. I returned to ITV in London in 2011, spending more than a decade helping shape the visual identity of its flagship Daytime programmes, including Good Morning Britain, Lorraine, This Morning and Loose Women, before moving into my current role at MultiStory Media.
I’ve always remained a hands-on creative. My experience spans branding, art direction, 2D and 3D motion design, compositing, grading, studio and LED graphics, print and live-action direction. Increasingly, that creative toolkit extends into real-time graphics, virtual production, AR, Unreal Engine, TouchDesigner and HTML5-based broadcast systems.
Technology for me is a creative tool rather than an end in itself. I enjoy finding and increasingly building new tools and workflows, including AI and vibe-coded solutions, that remove barriers between an idea and getting it successfully to air. Whether that means designing the visual, building a real-time system or working with production and engineering to find another way of doing something, the goal is the same: make the creative vision happen.
I’m equally passionate about developing people and teams, creating an environment where designers and editors can experiment, grow and embrace new technology without losing sight of strong creative craft.
Over my career I’ve contributed to programmes recognised by the RTS, BAFTA and NTAs, received a Promax Bronze, and been shortlisted with my team for Design Week’s Best In-House Design Team. My work developing new studio display technology was also shortlisted at the Broadcast Innovation Awards.
But what still motivates me most after more than 20 years in television is pretty simple: great ideas, great design, solving difficult problems and finding new ways to make impactful television.
laurie.griffiths@gmail.com
London / Surrey UK based
