As part of GMB’s Belt Up Britain campaign, this nationwide push revealed that 80% of parents had incorrectly fitted child car seats — putting young lives at serious risk.

I created the logo and visual identity for the campaign, building an educational but accessible look. The seatbelt hook forms the ‘A’ in Britain, adding a playful but purposeful design touch that supported the campaign’s urgent message with a family-friendly feel.

https://www.itv.com/goodmorningbritain/articles/belt-up-britain