Laurie Griffiths

Creative Leader / Broadcast Designer / Createch

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GMB General Election 2024 Promo

Promos

Rishi Sunak’s surprise snap election gave us the perfect metaphor to play with — high stakes, fast decisions, and a real sense of risk. That brief was a 3D dream to work on. I brought it to life with a fully modelled roulette wheel in Cinema4D and using MoGraph exploiting Dynamics to add realism and energy. Rendered in Redshift and shot with a mix of cinematic camera moves, this one was all about pace, tension, and making the stakes feel real.

Cinema4D / Redshift / AFX

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