Laurie Griffiths

Creative Leader / Broadcast Designer / Createch

Menu

Skip to content
  • Work
    • Branding & Titles
    • Promos
    • Creative Technology
    • Events
    • Showreels
    • Other TV
  • About Me
  • Personal Projects
    • Photography
    • Woodcraft

ITV Daytime Lighting Up Your Screens Promo

Promos

With strict COVID distancing rules in place, our promos team came up with a clever workaround — a stylised setup using abstract LED screens, allowing our presenters to appear close and interact without ever being in the same space. The goal was to maintain that warmth and sense of togetherness Daytime is known for.

Art and Tech Directing, I helped plan and conceptualise the piece — creating a mix of branded abstracts and green screen inserts, then compositing everything in post to bring it all to life. It took a lot of planning (and a fair bit of jeopardy), but the result was well worth it.

Final 30″ Promo
Initial concept – Artwork by Derek Ryan (Director)
My to-scale previz renders
3D Arrangement Tests
Animatic

Post navigation

← This Morning LIVE – NEC Birmingham
RTS Cambridge Convention 2019 →
Create a website or blog at WordPress.com
    • Laurie Griffiths
    • Sign up
    • Log in
    • Copy shortlink
    • Report this content
    • Manage subscriptions