Laurie Griffiths

Creative Leader / Broadcast Designer / Createch

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ITV Weather Relaunch

Branding & Titles

As ITV Weather prepared to move away from their dated 2D setup and adopt real-time 3D weather maps, working with the head of ITV Weather and the Met Office designed the visual overhaul of the entire graphics package. This included redesigning the on-air look and creating new map textures to support the transition to a modern, dynamic 3D map style.

A colour-picked ITV logo worked in harmony with the intro clip
The new maps had to be as clear as possible for plasma screens as well as full-frame.
A modernised symbols set
Regional Weather Stings to align with the ITV News identity
Good Morning Britain Weather Report 2024 with Videowall

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