Working with the ITV Daytime Commercial team, I helped create the visual identity for John & Lisa’s Weekend Kitchen, featuring professional chef John Torode and home cook Lisa Faulkner. The goal was to develop a clean, friendly look that felt right for a Saturday morning audience — avoiding the clichés that often define cookery show branding. As of writing, the show is now into its 10th season.

Branding, Titles & Grade & in-programme graphics

---

Brand Development

---