In 2015, This Morning was in search of a new visual direction. I was brought in to lead the rebrand — a project that meant a lot to me, having grown up with the show. My approach was to strip the identity back to something clean and confident, letting the content and presenters take centre stage.

To support the brand, I introduced a ripple motif inspired by water — the show’s one constant over the years. Using warm golds with the new house colour teal, this subtle texture ran across on-screen graphics, print assets, and even soft furnishings, bringing cohesion to the overall look.

The rebrand marked a fresh era for the show. While elements have evolved, the core identity I created remains in place today. Since then, This Morning has gone on to win multiple National Television Awards and a BAFTA.

Title Sequence with live daily content inserts